Becoming a social selling ninja is all about making yourself more relevant with clients and prospects. It’s giving them what they need, when and where they want it. To start down the path towards full ninja status, you need a strong sales blog filled with valuable content. Your blog should act as a repository of meaningful content so customers …
Strategic, thoughtful content organization plays a significant role in the success of your blog. A well-organized blog makes it easier for readers to find the topics that most interest them and allows for seamless sharing to other social channels. There are two primary ways you can organize your blog content for maximum impact: categories and tags. …
Guest Post by Anthony Lobosco, Cisco Systems The cold call and follow-up email, a long-time weapon in the arsenal of a salesperson, is very inefficient at recruiting leads when compared to the more modern method of social selling. Instead of slamming my customers with emails about local events, product webinars, and Cisco resources, I have found …
Compelling content that hits its target is the most important component of a high-performing blog. But without good supporting design, that amazing review or new product can be diminished, or worse, never even seen. A clean, attractive design for your blog is an important contributor to establishing legitimacy and increasing readership, bringing the following benefits to the overall …
